5 Ways to Increase Brand Awareness through Advertising

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”-David Ogilvy.  When one of the most important figures in the history of advertising said this, he probably knew that it will be relevant for a long time to come. Without a strong brand image and identity, businesses and companies cannot become sustainable or experience growth. As a business owner, if you want to build your brand, you need to create awareness about it.  Take any globally recognized symbol for example, Nike’s Swoosh or McDonald’s arches, they are all now identifiable brands due...

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