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Mobile-First Indexing Best Practices to Implement Before 2021

Search engine optimization (SEO) is in for a shake-up in 2021. Google’s mobile-first indexing update, scheduled for March 2021, will remove all desktop-only sites – and images or assets in a desktop-only site – from Google’s index entirely. Thanks to the ubiquity of smartphones and tablets, Google will only use the mobile version of the content for indexing and ranking. But before we look at some of the best practices for mobile-first indexing, let’s clear up any potential confusion about the update and what it means. Mobile-first indexing is currently the default, and it has been for a while. Any website...

5 Ways to Increase Brand Awareness through Advertising

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”-David Ogilvy.  When one of the most important figures in the history of advertising said this, he probably knew that it will be relevant for a long time to come. Without a strong brand image and identity, businesses and companies cannot become sustainable or experience growth. As a business owner, if you want to build your brand, you need to create awareness about it.  Take any globally recognized symbol for example, Nike’s Swoosh or McDonald’s arches, they are all now identifiable brands due...

The Role of Virtual Event Marketing in the Future

The event marketing industry has seen a lot of changes because of the COVID-19 pandemic and other global events. Social distancing means that brands cannot rely on in-person events to market or sell products. As countries around the world imposed various forms of quarantine, companies started to shift to a work-from-home setup. These changes have certainly impacted a lot of businesses, but instead of being paralysed, you can take advantage of new opportunities. Packaging content in sharable and personalised ways means attendees and those who missed the event get more value. Plus, sophisticated lead capture systems can be set up...

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